Sexism on the brain

Love the expressiveness of neurobollocks.

language: a feminist guide

In 2008, a group of researchers at Yale did an experiment which they wrote up and published under the title ‘The seductive allure of neuroscience explanations’.  Their subjects, a mixture of experts and non-experts, were presented with descriptions of psychological phenomena, each followed by an explanation, and asked to indicate how satisfying they found the explanation. The researchers had included both good and bad explanations, and in half the explanations of each type they had also inserted a logically irrelevant reference to neuroscience. The experts were not impressed, but the non-experts were: they rated explanations with neuroscience more convincing than those without. The effect was particularly striking with bad explanations, where the inclusion of irrelevant information about the brain seemed to stop people from noticing quite basic logical flaws.

The ‘seductive allure’ of neuroscience has been harnessed for all kinds of purposes by all kinds of people. For…

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